Peter Melanson

Global Sourcing Manager
Intel Corporation

Check out the incredible speaker line-up to see who will be joining Peter.

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Day 1: Monday, September 28, 2015

Sunday, April 9th, 2017

11:05 Marketing: How Can The Left Brain Help The Right Brain?

Companies invest vast sums in marketing each year yet inefficiencies in spend is rife, hidden behind the curtain of creativity. Huge opportunities await those procurement teams ready to tackle one of the few unconquered areas of spend. But how can procurement teams (the left brain) get closer to marketing (the right brain) to unlock real value. In this session you will discuss:
• Becoming marketing’s ally
• Generating additional budget for marketers
• Identifying quick-wins and tackling more complex budget categories
• Value vs cost
• Measuring what matters